We love when we come across a business communication that not only does its job really, really well, but surprises us with its approach or sense of humor. And because we’re all about communicating in a more human way here at Jellyvision, we thought we’d take a li’l wander down memory lane, and revisit five of the most delightful and effective business communication examples we sniffed out over the last several years.

HR folks, take note: there might be a tip or two in here that could translate to your benefits communication strategy. In no particular order, here they are!

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1. A User-Friendly User’s Manual

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Gather ‘round the campfire, readers, and let me tell you a quick ‘consumer horror story.’

You get home from the store with your brand new cell phone/TV/supersonic carrot peeler. You pull it out of the box, trembling with excitement…and your fabulous doohickey falls out in twenty pieces. Along with it comes a thousand-page instruction manual, the cover of which is emblazoned with one dreaded phrase: ‘Some assembly required.’

DUN DUN DUUUN!

Find out how Samsung tackled this consumer communication challenge. Read the rest of the post here.

2. The Best Customer Service to the Cutest Customer Feedback Ever

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Consumer feedback too often falls through the cracks. Emails get caught in spam filters, letters languish in a corporate mailroom for months, and phone calls take you straight to a robo-caller. As a customer, it’s frustrating to feel like you’re not being heard.

Find out how UK grocery store Sainsbury’s thoughtfully responded to a customer question — that they easily could’ve ignored. Read the rest of the post here.

3. A Great Meeting Agenda

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Not long ago, a good pal of Jellyvision’s found himself at the inaugural board meeting for a new California-based start-up called Cornershop.

At the meeting, Cornershop’s CEO Oskar Hjertonsson handed out the agenda above. Later, our pal passed it along to Amanda, our CEO, with a note saying he thought it was a perfect example of surprisingly delightful and effective business communication (i.e. the sort of thing we LOVE).

And know what? We agree! It’s a great meeting agenda!

In fact, we liked it so much, we thought we’d share and discuss it.

Read the rest of the post here.

4. Two Excellent Corporate Apology Letters

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Let me ask you a question real quick. It’s easy, I promise.

Have you ever made a mistake?

If you answered yes, that means you’ve also probably struggled with delivering a good apology.

If you answered no… hi, Beyonce! Welcome to our blog!

Let’s face it. We’re all human, and we all make mistakes. Find out how Forever 21 apologized to their customers in a fun, human way.

Read the rest of the post here.

5. Surprising Financial Email with Brains and Heart

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In an effort to show how serious and worthy of your trust they are, financial institutions tend to play it safe with their communications. ‘Just the facts, ma’am’ formal language, and nothing more.

For this reason, we were pretty delighted to come across the following email Vanguard sent some of its clients recently.

Read the rest of the post here.


When it comes to benefits communication, human and easy to understand is always best. That’s why we love these great examples of business communication—they’re memorable, get the message across clearly, and leave the consumer delighted. We could all learn a thing or two from them, eh?