The Most Creative Ways to Communicate Your Benefits and Impress Your Clients

According to your clients, 53 cents of every $1 spent on healthcare benefits goes to waste. One of the biggest reasons for this? Employee confusion about how to choose, use and interact with their benefits.

Roughly 3 in 5 employees don’t fully take advantage of the benefits you offer. That convenient telehealth app? That mental health resource? That urgent care with no copay? Most employees don’t even know it’s there.

It’s no surprise that your clients are feeling weighed down by the cost of healthcare and other benefits. It’s not hard to predict what will happen next: benefits will get cut, employee satisfaction will drop, attrition will rise, and candidates for open positions will accept offers at companies with better benefits.

The pressure is on to prove your value to HR leaders. Make sure employees know about all the services that you lovingly spent hours researching and adding to your clients’ benefits packages. It will boost enrollment, contribute to cost savings (for your clients and their employees), and even free up budget so that your clients reinvest in new benefits. It’s a win-win.

In this resource, we present 34 tips for benefits consultants to improve communication about benefits. (Is this a nod to new baseball Hall of Famer David Ortiz? No comment.) First, we’ll give you some tips for improving the great work you’re already doing. Next, we’ll help you take your communication strategy to the next level – no small task with so many employees working remotely. Finally, we’ll introduce you to some software tools that can lend you a hand.