
A successful benefits strategy starts
with Benefits Counselor.


ALEX gets to know your employees…
Whether it’s at open enrollment or during onboarding, ALEX has a one-on-one conversation with your employees to understand their benefits needs.

…learning about their unique healthcare needs…
Far from a one-size-fits-all employee benefits decision support tool, ALEX takes in information about your employees’ family needs, chronic conditions, and more to deliver tailored advice.

…and their pocketbook.
ALEX listens to your employees and thoughtfully asks about their financial situation to present them with the options that are right for them.
Why 1,500+ customers (and their employees)
love ALEX Benefits Counselor.

Dr. Stephanie Smith
CHRO, DePaul University

Employers Save
$2,000
per employee when employees enroll in the right benefits for their needs
Employees spend
16 mins
on average talking to ALEX
Surveys find
86%
of employees better understand their benefits after using Benefits Counselor
ALEX explained all the scenarios to me. The platform made picking benefits easy and brought an uplifting spirit to the whole, daunting process.

ALEX guides employees towards the right
benefits choices for them.
From complicated medical plans to voluntary benefits to new offerings like mental health and telemedicine, ALEX cuts through the jargon to explain all of the resources your organization offers.
ALEX explains your rich benefits offerings…
Physical and mental health benefits
Educate your workforce about all the plans and options you offer for both medical and mental health, all in one place.
Tax-saving benefits and contributions
Help your employees discover new ways to save on taxes, prepare for retirement, and deal with unexpected medical bills.
Voluntary benefits
Direct employees to money- saving programs and cost- saving tools, such as chronic care management programs.
Making elections in your benefits admin system
Give your staff a handy summary of their best-fit benefits choices to make elections easy in any ben admin system.


…and offers personalized guidance (with the math to prove it).
ALEX points employees towards the right plans for them, based on their personal lifestyle and needs. And ALEX users can see for themselves how much money they’ll save by choosing wisely.

Behavioral science drives smarter decisions.
ALEX identifies many of the common benefits pitfalls and steers employees towards healthcare decisions that will give them the best coverage, at the right cost.
Mobile-first benefits guidance for every employee.
One size does not fit all, especially when it comes to benefits. That’s why we created ALEX Go: a text-based, fast-path benefits experience that’s available in both English and Spanish.

New to ALEX