Whether your employees are working remotely, bouncing between time zones, or aren’t desk-bound, reaching employees requires more than traditional communication methods. Luckily, that’s where ALEX comes in.
How ALEX tailors benefits messaging to every employee
ALEX doesn’t only explain benefits—it helps employees get the most out of their benefits by providing an interactive one-on-one conversation to provide more personalized benefits recommendations. Plus, ALEX is always available, providing consistent, accurate information whether it’s 3 p.m. or 3 a.m.
Just as employees don’t always work on the same schedule, they shouldn’t have to learn about their benefits on someone else’s timeline. ALEX helps employees understand their options and make smart decisions about their benefits by meeting them when and where they are.
And once you have ALEX set up and ready for your employees to use, you can access all of the materials available in ALEX Central to help promote ALEX. Whether you need a postcard to mail directly to an employee’s house or a flier to put up in a breakroom, there’s a library full of promotional resources.
Success stories: 3 ways ALEX helps with hard-to-reach employees
DePaul University: Continuous benefits support
For DePaul University’s diverse staff working various shifts, traditional benefits communication wasn’t cutting it. Couple that with a lean HR team, DePaul was finding it challenging to provide personalized benefits messaging to their workforce ranging from full-time and part-time professors to janitorial and food workers.
ALEX provided the solution they needed. Whenever employees had questions about their benefits, they could get an instant answer from ALEX no matter the time. The support doesn’t end there—ALEX continues to engage DePaul’s employees at every important milestone in their lives, guiding them towards smart benefits choices all year round.
The results?
Niagara Bottling: Meeting employees where they are
When it came to communicating benefits to employees, Niagara Bottling had a three-part problem.
- Niagara has a multi-generational workforce of around 6,200 team members in the U.S. and Mexico.
- Many of these team members spend a lot of their workday out in the field (and very little time in front of a computer).
- Many benefits decision-makers—employees’ spouses—are at home and harder to reach.
Their answer to the challenge? A multi-channel strategy with ALEX at its core. Niagara’s HR team partnered with Jellyvision to reach employees where they are and encourage them to engage with ALEX. Tapping into the wealth of benefits promotional materials that Jellyvision provides to partners in ALEX Central, Niagara was able to come up with a benefits communication strategy for their hard-to-reach employees that included:
- Mailing newsletters and postcards to employees’ homes
- Positioning table tents in their facilities
- Hosting (and recording) live meetings
- Sending email blasts
- Broadcasting messages via Niagara radio in their restrooms and café
- Sending text message reminders to deskless employees
- Organizing an ALEX scavenger hunt on the company’s benefits microsite
The results?
Extra Space Storage: Increasing engagement and enrollment
Extra Space Storage needed a way to keep its workforce engaged and informed about employee benefits even beyond open enrollment season. On top of that, Extra Space Storage’s HR team wanted to drive awareness to one of its HDHP options without having to gather 3,100 employees in one room (which would’ve been quite the logistical puzzle!).
Connecting with these hard-to-reach employees is exactly what ALEX does best. First, the HR team went all out to educate employees about ALEX—firing up email campaigns, hosting webinars, and even getting regional managers involved.
By promoting ALEX through multiple channels and making benefits information easily accessible, employees now have a helpful and friendly guide that helps them make informed decisions, especially when it comes to understanding the new HDHP option.
The results?
Ready to transform your benefits communication?
The stories of DePaul University, Niagara Bottling, and Extra Space Storage show us something powerful: when you meet employees where they are with personalized benefits guidance, amazing things happen. We’re talking about doubled enrollment rates, thousands of engaged employees, and benefits communications that actually (yes, actually!) resonate with your workforce.
Each of these companies accomplished all this while making benefits selection feel less like a chore and more like a conversation with a knowledgeable friend thanks to ALEX. Whether your employees are working the night shift, spread across time zones, or rarely at their desks, ALEX ensures they’re never alone in their benefits journey.
Because let’s face it—your employees might be hard to reach, but their benefits shouldn’t be.
