Published on 7/7/22 · Updated 7/9/25
Your employees are tuned out—and it’s not their fault.
Layoff anxiety. Burnout. Endless notifications. Constant pings across five (or more) workplace channels. The average employee now spends nearly four hours a day communicating—and still manages to miss the benefits update you worked hard to get right.
So no, it’s not your fault they’re tuning out. But the question is: how do you break through anyway?
You may not be able to fix the economy or your employees’ inboxes. But you can control how supported, informed, and appreciated your team feels, starting with how you talk to them about benefits.
When benefits messages feel timely, relevant, and tailored, they’re not just another “FYI.” They become proof that you see your employees—and that you’ve got their back.
What’s Not Working Today
Let’s call it what it is: the old way of talking about benefits doesn’t work.
- A generic open enrollment email buried under 273 unread messages?
- A dense PDF attached to an even denser intranet post?
- A one-size-fits-all Slack announcement that makes everyone’s eyes glaze over?
No wonder 1 in 3 employees admits they’ve never taken action based on their employer’s benefits communications. And that’s a problem—not just for your employees’ well-being, but for your HR team’s ROI and sanity.
Meet ALEX ID: Personalized Benefits Communication That Works
Benefits are deeply personal—and ALEX treats them that way.
ALEX ID is like a Spotify login for your benefits. When employees create an account, ALEX remembers them. Their preferences. Their past decisions. Then ALEX delivers targeted guidance and reminders that help them make confident decisions, year-round.
It’s how you cut through the noise with benefits communication that delivers the right message, at the right time, in the right way.
5 Ways ALEX ID Delivers Personalized Benefits Your Employees Actually Notice
1. Personalized, Year-Round Benefits Communication
Open enrollment isn’t the only moment that matters.
ALEX ID keeps your team in the loop year-round, with communications tied to a thoughtfully-built messaging calendar. Depending on what ALEX ID learns about your employees’ preferences, they may get benefits goal setting notifications in January, mental health nudges in July, and if they qualify for it, retirement prep in October.
No more “once-a-year blast.” This is always-on relevance.
2. Actionable Recommendations Based on Preferences and Behavior
ALEX doesn’t just talk at your employees—it learns from them.
ALEX uses real claims data and behavioral science to recommend benefits that fit people’s actual needs, risk tolerance, and budgets. No jargon. No guesswork. Just smarter choices that employees can believe in.
3. Trusted Guidance That Cuts Through the Noise
Don’t take it personally but… employees don’t always want to talk to HR about healthcare (especially things they’re not comfortable sharing with an employer).
In fact, 58% say they’d rather use a self-service platform. That’s where ALEX shines. As an unbiased, trusted guide, ALEX explains benefits in a human, respectful way—boosting engagement and trust.
That’s why our email and text messages outperform industry benchmarks. People open them, click them, and act on them.
4. More In-the-Moment Support for Mental Health and Chronic Conditions
When life gets tough, benefits should show up—not hide in a PDF.
ALEX ID integrates with platforms like Teladoc and Talkspace, surfacing chronic condition management and mental health support options the moment they’re needed. Employees get nudges tailored to what they’re going through—so they feel supported, not left hanging.
5. Built-In Compliance and Seamless Integration
Security and simplicity? Yes, please.
With SOC2-compliant data protection and SSO integration, ALEX ID folds into your existing HRIS or intranet with zero disruption. Employees log in using their existing credentials. No extra friction, no extra IT headaches.
Because Life Happens Year-Round—Your Benefits Support Should, Too
Benefits aren’t just about one open enrollment season—they’re about helping people live better, healthier, more financially secure lives all year long. That takes consistent, personal support. The kind ALEX was built to deliver.
When employees feel seen, they show up. When they feel supported, they engage. And when benefits communication works the way it should? Everybody wins.
FAQs: Personalized Employee Benefits Communication
What is personalized employee benefits communication?
Personalized employee benefits communication is messaging that adapts to each employee’s needs, preferences, and timing—versus generic blasts that miss the mark.
How does ALEX ID personalize employee benefits?
ALEX ID uses login history, employee preferences, and claims data to deliver relevant, timely communications—all while keeping data secure and compliant
Why is personalization important for benefits engagement?
Because people act when something feels relevant. Personalized communications help employees understand and use their benefits—improving outcomes for everyone.
Does personalized communication reduce HR workload?
Yes. ALEX ID reduces repeat questions and manual outreach by sending personalized, in-the-moment guidance so employees actually use their benefits.
