Okay, hot take: benefits tech is broken.
We’ve talked to HR leaders. They say their benefits platform is clunky, confusing, and hard to use.
More than half of employees don’t understand the benefits they pick.
And brokers? They’re left holding the bag, cleaning up messes left by software designed to streamline compliance documentation, not support real people.
The ugly truth is this: nobody likes their benefits platform. You tolerate it. You keep it until it breaks so badly that you can’t ignore it anymore. Then you swap it out for another platform that feels… exactly the same? Impersonal. Brittle. Frustrating.
That ends now.
We’re building the ALEX Benefits Platform to show the world how to do benefits right.
We’re not just tweaking around the edges. We’re not layering AI on top of old systems. We’re reimagining the entire experience to be AI-native, not AI-flavored, constantly aware of what the humans need to turn a “to do” into a “to done” as clearly, quickly, and painlessly as possible.
- For employees: No more decision paralysis, jargon, or PDF dumps. Instead, we deliver clear, empathetic guidance that meets people in their real-life moments, not in system logic.
- For HR teams: Fewer headaches, less chasing, and no more playing benefits translator. Just a platform that works with you and for you, not against you.
- For brokers: Technology that scales trust, not friction. Answers and actions in seconds, not hours or days. A partner that makes you indispensable, not invisible.
Millions of employees already trust ALEX at the most critical moment of benefits decision-making because we don’t trick them with jargon or shove them through clunky workflows. Instead, we meet them where they are, explain complex choices in plain language, and guide them with behavioral science and real data instead of guesswork. And that’s why ALEX isn’t just used—it’s loved.
Our teams are already building this new future, and now we want your voice in it.
Sign up now to stay in the loop and tell us your ‘magic wand’ features.
We’ll share early looks at the direction we’re going soon, and we’d love for you to come along for the ride. We’re building this for you, after all.
