Better benefits communication has many clear advantages, but sometimes it’s still not enough.
Why? Because 80% or employees are looking for a single, trusted resource to help them select and use their benefits. Because they spend 3.5 working hours each month dealing with health insurance issues. Because with so many pressing benefits needs – like scheduling vaccines, filling prescriptions, choosing a health plan, finding a doctor, or saving for retirement – your employees want things to be easy.
And so do you. That’s why complementing your benefits communication with the right technology can make a world of difference. Here’s how benefits communication software can help.
31. Help employees choose the right benefits at open enrollment. Most employees make benefits choices with their families, outside of working hours. ALEX Benefits Counselor is a convenient and easy-to-use option for meeting employees in this moment. ALEX can help employees choose the right benefits for their needs, and it can recommend services to help them save money or avoid unexpected costs. Empower employees to make the right decisions, on their time and in a way that’s accessible to the whole family? That’s a win in our book.
32. Prepare for the Great Onboarding. It’s no secret that today’s job market is extremely competitive. (Great Resignation, anyone?) But as your clients prepare to rehire for all the workers they’ve lost, it’s time for us to prepare for the next big hiring trend: The Great Onboarding. And an often ignored component of a strong onboarding program? Benefits. According to our Onboarding Statistics Report:
38%
of employees didn’t receive benefits information before their first day
53%
of employees aren’t confident in their benefits understanding even after onboarding is over
So better communicating benefits during onboarding can go a long way in attracting and retaining talent in an especially volatile talent market. Offering employees a tool like ALEX before their first day and throughout the onboarding process helps them understand and make better use of the benefits they enroll in.
33. Add an HR pro to your team who never takes a sick day. Benefits communication takes time. And these days, your plate is full—you’re a high-velocity recruiter, healthcare expert, strategic partner to your C-suite, and therapist to struggling employees. So if benefits communication has fallen far down on your to-do list, you’re not alone.
That’s why we’re excited to introduce Jellyvision Custom Solutions, a service to help benefits consultants increase employee engagement with captivating, action-oriented messages during open enrollment and year-round. It’s like adding a marketing expert to your team—we’ll handle every aspect of crafting and delivering benefits campaigns, capture employees’ attention and compel them to take action, and help you share your most important benefits initiatives on the timeframe that works for you.
34. Measure messaging effectiveness, engagement, and adoption. One of the most important themes of this guide is that your employees have different communication preferences and benefits needs. A one-size-fits-all strategy simply doesn’t cut it anymore. You need insights about how well each and every message resonates with different employee audience segments – from open rates to actions taken to opt-outs – so you can specifically tailor messaging to unique preferences.
That’s where a technology partner can help. Jellyvision’s best-in-class analytics enable you to understand communication preferences and benefits actions, tailoring messages to each employee’s unique needs.
Help Your Employees Use Benefits to Their Full Potential
OK, we covered a lot of ground in this guide. But we’re not sorry. It’s not an exaggeration to say the stakes for benefits communication have never been higher. The numbers show that companies are spending a lot of money on benefits that employees don’t even know they have. This leads employees to wonder if they company is really ready to support the future of work, which makes it harder for you to retain and attract the talent you need in an increasingly competitive job market.
There’s clearly plenty to think about when it comes to benefits communication. Writing better benefits guides, presentations, and emails is one important step. Supporting virtual open enrollment is another. Thinking outside the box is yet another component. A lot of work has to go into these improvements – more work than many of today’s HR teams can handle.
If you feel overwhelmed, Jellyvision can help.
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