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Working with AI, not against it: A toolkit to help employees navigate benefits information overload

A toolbox filled with various items, including a hammer, wrench, gears, light bulb, pencil, ruler, and plug, drawn in a simple black outline on a yellow background.

Your employees are going to ask AI, search online, scroll social, and use the benefits tools you provide. This toolkit can help them understand what each does best, how to avoid “confidently wrong” answers, and when—and where—to get more context.

The new employee information journey

There was a time when an employee with a benefits question had a relatively short list of places to turn: their benefits guide, a carrier, a coworker who seemed to know what they were talking about, or HR.

That list has gotten a lot longer.

Today, an employee wondering whether an HDHP makes sense for their family can ask ChatGPT before opening their enrollment materials. Someone confused about an HSA can find a 60-second explanation on TikTok. A question about a medical bill can go to Google, Reddit, an AI chatbot, a benefits creator—or all of the above—before it ever reaches HR.

And increasingly, people aren’t just using these sources for low-stakes research. Recent reports show that 18% of Gen Z and 14% of millennials would only schedule a doctor’s appointment after exhausting AI or online tools, or once their health concern escalated. Compare that with just 3% of Gen X and 2% of baby boomers.

Now, we do not want to disparage the creators dedicated to making benefits easier to understand. (Hi Benefits Besties, we’re big fans! 👋) Truly, the more people explaining these difficult concepts in plain language, the better. But there’s a flip side.

Welcome to the age of “confidently wrong”

When your employee searches for intel, the concerning answer isn’t always the obviously ridiculous AI hallucination. It’s a perfectly reasonable answer that sounds pretty right. And that’s the risk we run with AI in employee benefits.

Clearly written. Generally accurate. Delivered with confidence. Maybe landing on the screen of an already overwhelmed working parent.

That’s the confidently wrong problem: an answer can be generally correct and still be missing the context that makes it useful.

And it’s not limited to AI. Search results, social content, online forums; there are so many places that can provide useful information without knowing the specifics of someone’s actual benefits.

So, should HR try to stop employees from looking elsewhere?

Probably not.

Employees have an enormous amount of information at their fingertips. The opportunity is to help them use it better: understand what different sources are good for, recognize when an answer is missing context, and know where to go for information specific to their benefits.

In other words: work with AI, not against it.

That’s where this toolkit comes in!

We’re sharing three practical resources you can put to work:

A rough black speech bubble contains a thick, looping scribble, suggesting talking or communication, on a plain white background.

The “Go ahead, ask AI” employee communication kit

Ready-to-use messaging that helps employees understand where AI and online resources can help, and when they need to check their employer-provided benefits resources.

A black and white sketch of a clipboard holding a sheet of paper with wavy, horizontal lines, suggesting text or writing.

The benefits experience stress test

We all like tests, right? No? That’s just us? Well, let’s think of this more as a check-in to see how the benefits experience you’ve built stands up to common employee questions. 

A hand-drawn style image of a desk calendar with visible grid lines for days, standing upright on a flat surface.

The year-round benefits guidance scorecard

A quick assessment to identify gaps in how employees find, trust, and act on benefits information throughout the year. (Again, you don’t have to share your score! 😉) 

Because the goal isn’t to become the only place employees ever look for benefits information.

It’s to make sure they know where to find the right answer when context counts.

TOOL 1

The “Go ahead, ask AI” employee communication kit

Employees don’t need another warning that AI sometimes gets things wrong. They need a simple way to understand what it’s useful for, what it doesn’t know, and when another source is better equipped to answer their question.

That’s why we’ve done some of the writing for you. You can share the shortened tl;dr version, or send out the longer option.

Copy, paste, customize, and send the following communication via email, Slack, Teams, your intranet, or wherever your employees are most likely to see it.

The tl;dr version: The right source for the right question

Share this framework with employees during open enrollment, or any time benefits questions start rolling in.

Resource Example question Best used for
AI is useful for: Example question “What does coinsurance mean?” Best used for Use it to explain terminology, simplify complicated concepts, or help you figure out what questions to ask.
Social media and online education are useful for: Example question “How does an HSA work?” Best used for Use credible educators and resources to build your general benefits knowledge and hear how others approach common decisions.
Your benefits platform is essential for: Example question “What will this plan cost me?” Best used for Use employer-provided resources when the answer depends on your actual coverage, costs, network, eligibility, or programs.
Decision support is essential for: Example question “Which plan makes sense for me?” Best used for Use personalized guidance when the answer depends on your plans and your individual needs, preferences, and circumstances.
A simple rule of thumb: The more personal the question gets, the more context the answer needs.

In-depth version: Employee email template

Subject: Go ahead, ask AI about your benefits. (But read this first.)

Hi team,

You’re probably going to Google a benefits question this year. Maybe you’ll ask ChatGPT. Maybe you’ll find someone on TikTok who can explain an HSA better than we ever could.

Go for it.

There are a lot of great resources out there for learning about healthcare and benefits. But there’s one thing worth keeping in mind:

There’s a difference between understanding how benefits generally work and understanding how your benefits work.

AI, search engines, social media, and other online resources don’t necessarily know the details of the plans and programs available to you through [COMPANY]. That means an answer can sound completely right, and still not be right for your situation.

We call that confidently wrong.

Here are a few examples:

  • “HDHPs are better if you’re healthy.”
    Maybe. But that doesn’t account for your premiums, [COMPANY’S] HSA contribution, your expected healthcare needs, or how much financial risk you’re comfortable taking on.
  • “You have to meet your deductible before insurance starts paying.”
    Sometimes. Certain services under your plan may be covered before you meet the deductible.
  • “An HSA lets you save pre-tax money for healthcare.”
    True! But whether you’re eligible, how much you can contribute, and how much makes sense for you requires a little more information.
  • “If my doctor accepts my insurance, they’re in-network.”
    Not necessarily. Network participation can vary by specific plan, so you’ll want to verify against your plan’s network.
  • “My prescription is covered by insurance.”
    Maybe—but coverage, prior authorization requirements, formularies, and your actual out-of-pocket cost can vary by plan.

So by all means, research away. Just remember to check answers that depend on your coverage against [BENEFITS PLATFORM / DECISION SUPPORT TOOL / PLAN DOCUMENTS / HR RESOURCE].

AI can help explain benefits.

Your benefits resources can help explain your benefits.

All the best, 

[SENDER NAME]

TOOL 2

The benefits experience stress test

You’ve given employees resources. But how easy is it to get from “I have a question” to “I know what to do next”?

There’s one fairly simple way to find out.

Become an employee for 10 minutes.

Open the same benefits experience they use. Put away the admin access, implementation knowledge, bookmarks, and mental map of which vendor handles what.

Start the clock.

Then try to answer the following questions.

As you go, pay attention to more than whether the answer technically exists. Ask yourself:

  • How long did it take to find?
  • Did I need to know where to look before I started?
  • Was the answer specific to my actual benefits?
  • Could I tell where the information came from and whether it was current?
  • Did I have to open multiple PDFs, portals, or carrier websites?
  • Could I do this easily from my phone?
  • Could I get the same answer at 9 p.m. without contacting HR?
  • Once I found the answer, did I know what to do next?

1. “Does my plan cover a GLP-1?”

Can an employee determine:

  • Whether their specific plan covers the medication
  • Whether there are eligibility requirements
  • Whether prior authorization is required
  • What they might pay
  • Where they can fill the prescription
  • Whether another relevant employer-sponsored program is available
  • Where the information came from and whether it’s current

2. “Is my therapist in-network?”

Can the employee get beyond a general provider search and confidently verify network status for their specific plan?

3. “Which medical plan should I choose?”

Can they compare more than premiums and deductibles? Does the experience account for expected healthcare use, employer contributions, financial preferences, or other factors that matter to the individual?

4. “Can I add my spouse right now?”

Can the employee quickly determine eligibility, whether their situation qualifies as a life event, what documentation they’ll need, and what to do next?

5. “How much should I put in my HSA?”

Can they find the contribution limits and get help thinking through a contribution that makes sense given their coverage, employer contribution, anticipated spending, and financial preferences?

What did you notice?

If finding the answer required knowing exactly which system to open, translating plan documents, or piecing together information across several places, your employees may be filling those gaps somewhere else.

And increasingly, “somewhere else” may be AI or a Google/TikTok search. 

Use these results as a litmus test to highlight where you may need to beef up benefits information, or how you need to guide folks on the best way to use resources, tools, or platforms. 

TOOL 3

The year-round benefits guidance scorecard

Open enrollment gets a lot of attention. Benefits questions, unfortunately, have never been particularly respectful of the calendar.

A new prescription. A new baby. A surprise bill. A spouse losing coverage. A therapist search. An HSA question in March.

Use this interactive scorecard to assess whether your benefits experience helps employees find, trust, and act on information whenever those questions show up.

How does your benefits experience score?

Check every statement that's true of your benefits experience today.

Find it

Find it score: 0 / 5

Trust it

Trust it score: 0 / 5

Act on it

Act on it score: 0 / 5

0/15 Your score

The goal isn’t more information. It’s better context.

Employees don’t need HR to compete with every Google result, TikTok video, Reddit thread, or AI chatbot. They need to know when those resources are useful, and when their question requires something those sources simply don’t have: context. 

That’s especially important because benefits guidance isn’t one kind of question.

During enrollment, an employee might ask:

“Which medical plan makes the most sense for me?”

That’s where personalized decision support matters. ALEX can bring together the employee’s available plans, employer-specific plan details, needs, and preferences to help them make a more informed choice.

Three months later, that same employee might ask:

“Where do I find my mental health benefits?”

Or:

“Does my employer offer anything that can help with this?”

That’s the year-round opportunity. ALEX Home gives employees a place to make sense of the benefits and resources their employer provides when questions actually happen, not just during enrollment.

The questions may change throughout the year. The principle doesn’t: The more personal the benefits question, the more context a useful answer needs.

And in an age when an answer is always a prompt, search, or scroll away, giving employees that context may be one of the most valuable things HR can provide.

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AI can give employees an answer in seconds.

ALEX gives them the benefits context to make that answer actually useful, during enrollment and all year long.

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