Explaining What’s New: Supporting Employee Decisions Around No-Deductible Plans

No-deductible plans are gaining traction. But employees won’t enroll in what they don’t understand.

As more employers introduce alternative health plans like Surest, SimplePay, and Coupe, HR teams and brokers are facing a familiar challenge: how do you help employees feel confident choosing something new?

Employees are used to PPOs and HDHPs. When faced with a plan that works differently—even if it’s better—they hesitate. They stick with what they know, not what’s best.

You need a way to simplify the complex and build confidence across your workforce.

When you understand how people actually make benefits decisions (hint: it’s not with spreadsheets), you can shape how they explore and engage with their options. Behavioral science plays a big role here—and it’s the foundation of how ALEX helps employees feel more informed, less overwhelmed, and more likely to choose a plan that truly fits their needs.

What you’ll learn:

• How to reduce decision paralysis. We’ll break down how employees really make benefits decisions—and how to guide them using behavioral science, not plan jargon.
  
• How to increase enrollment in alternative plans. See how tools like ALEX help employees compare costs, understand tradeoffs, and choose what’s right for them
  
• A live look at ALEX in action. Participate in a live demo of how ALEX introduces and explains these plans to employees so you can see exactly how it works.

This support will be available for plan year 2026 (open enrollment 2025). Now’s the time to get your strategy in place and set your new plan offerings up for success.