Many Adobe employees were overpaying for insurance, and reluctant to consider other, more affordable options. Adobe knew it needed a way to guide their employees toward choosing more economical health plans.
Adobe knew they couldn’t rely on plan design changes alone to move their employees to the HDHP. Instead, they turned to ALEX to provide employees with the kind of guidance and decision support that would let them see the value of enrolling in the HSA plan for themselves.
A whopping 62% of the workforce took up the new HDHP/HSA plan, far exceeding Adobe’s migration goals.