If you’ve worked in benefits for a while, there’s a good chance you know ALEX.
Maybe you’ve recommended it to a client. Maybe your clients already use it. Or maybe you know ALEX as the decision support tool that helps employees answer one of benefits’ trickiest questions: What benefits should I actually choose?
In case you missed it, ALEX does a lot more now.
ALEX Home includes full benefits administration, bringing the guidance ALEX is known for directly into enrollment, and continuing that support throughout the year.
For you, the broker, that means a solution you already know and trust can now play a much bigger role for your clients.
Connecting benefits decision support, enrollment, and year-round guidance
For years, ALEX has helped employees understand their options and make more informed benefits decisions.
Traditionally, there’s been a line in that process: employees get guidance, make their decision, then head somewhere else to enroll.
As you know, that handoff is small, but it comes at a significant moment.
With benefits administration built into ALEX Home, employees can move from learning about their benefits to comparing their options to enrolling—all within the same experience.
And the experience continues after employee benefits enrollment. Users can return throughout the year for education and guidance grounded in their employer’s specific plans, policies, and resources.
That continuity matters. New MetLife research shows that only 57% of employees say they fully understand what their benefits cover, while 72% want benefits communications tailored to their needs.
What ALEX benefits administration includes
ALEX Home is a full benefits administration platform, supporting:
- Enrollment for new hires, qualifying life events, and open enrollment
- A benefits enrollment system of record for carriers, vendors, and payroll
- Comprehensive compliance and reporting
- Personalized communications triggered by enrollment events and eligibility
- Automatic syncing of employee, organization, and payroll information
- Integrations with HRIS, payroll providers, carriers, and other benefits partners
And because ALEX Home was built from the ground up with an API-first approach, it wasn’t retrofitted onto legacy infrastructure. It’s designed around how benefits administration needs to work today.
Why benefits administration for brokers starts with trust
We know recommending a new benefits administration platform isn’t something you do flippantly.
It’s a major part of a client’s benefits infrastructure. Switching means implementation, integrations, data migration, training, security reviews, change management. And most importantly, putting your own recommendation/reputation behind a system your client will rely on every day.
So there’s real value in knowing who’s behind the platform.
Jellyvision isn’t new to benefits. We’ve spent decades applying behavioral science to complicated decisions, and ALEX has built its reputation helping millions of employees navigate their benefits.
Now, that same philosophy extends into benefits administration.
For clients already using ALEX, it can also mean building on an employee experience they know rather than introducing a completely unfamiliar one.
That history doesn’t make evaluating a ben admin platform any less important. But it does mean you aren’t starting from zero.
How ALEX benefits administration can make life easier for brokers
Employers already expect brokers to help navigate more than plan selection. LIMRA found that 35% of employers consider help evaluating or enhancing benefits strategy an important factor when choosing a broker; 30% point to benefits communication and education; and 22% specifically cite recommendations and guidance on benefits technology.
And that role is growing: nearly 6 in 10 employers expect to rely more heavily on brokers over the next five years.
ALEX Home gives you another way to meet those expectations without creating more work for your team.
You can:
- Bring clients a full benefits administration option from a company and product you may already know.
- Connect decision support and enrollment, rather than introducing separate employee experiences.
- Support clients beyond open enrollment, with new hire enrollment, life events, communications, and year-round guidance in the same place.
- Reduce back-and-forth by giving employees 24/7 answers grounded in their actual benefits.
- Introduce benefits administration when the timing is right, without forcing existing ALEX clients into a migration.
It’s a bigger role for ALEX, and potentially one less unknown when a client asks you what’s next for their benefits experience.
A trusted benefits solution can now solve a bigger client need
If you still think of ALEX primarily as benefits decision support, you’re remembering correctly. There’s just more to it now.
The experience built to help employees understand and choose their benefits can now carry them through enrollment, administration, and the questions that come up throughout the year.
So when a client starts talking about a new ben admin platform, improving employee benefits enrollment, or what’s next for their HR experience, ALEX belongs in that conversation too.
ALEX can help your clients make the decision. And now, it can help with everything that comes next.
