If you’re a broker today, you’re not short on solutions.
You’re surrounded by platforms that promise engagement, communication, utilization, personalization, year-round benefits support—often all at once. And to be fair, many of them do something useful. The problem isn’t quality. It’s sprawl.
Plans live here. Voluntary benefits live there. Tools, portals, PDFs, policies, microsites, vendors—all with good intentions, all competing for attention. Somewhere in the middle of that maze is the employee, trying to make a smart decision with real financial and health consequences on the line.
And somewhere else is HR, answering the same questions over and over again, unable to make real impact because they’re constantly firefighting.
Everyone agrees this isn’t ideal. But stitching it all together? That usually falls to you, the broker—and it’s not easy to explain, defend, or scale.
That’s the gap ALEX Home was built to close.
The quiet problem brokers see every day
One broker partner summed it up this way:
It’s not that those tools don’t work at all. It’s that once enrollment wraps, ownership gets fuzzy. Employees don’t know where to go. HR doesn’t have time to redirect them. And brokers are left trying to connect the dots between systems that were never designed to work together.
The result? Employees either don’t ask questions or they ask them too late.
Another broker put it more directly:
When people don’t feel confident getting answers quickly, they don’t engage. They don’t use benefits effectively. And that’s the ROI employers actually care about.
What year-round benefits support really means
“Year-round benefits support” gets used a lot. But for brokers, it shouldn’t mean more emails, more vendor check-ins, or more dashboards to monitor.
At its core, year-round benefits support means employees have a clear, trusted place to go when benefits questions come up—not just during open enrollment, but in February, June, and every life moment in between. And it shouldn’t be a place that depends on an HR leader (or you) being in office.
Open enrollment support is decision-focused. It helps employees choose plans.
Year-round benefits support is action-focused. It helps employees:
- Understand what they already elected (and what your clients are paying for)
- Get quick answers on eligibility and coverage questions (fewer FAQs for HR and you)
- Use the programs available to them (Again, more ROI on benefits)
- Take next steps with confidence (truly better health outcomes)
For brokers, that shift matters.
Because when support only exists during enrollment, employee benefits engagement drops off the rest of the year. They forget what they signed up for. HR becomes the help desk. And it’s difficult to demonstrate ongoing value beyond plan design.
But when year-round benefits support is structured, visible, and measurable, it’s proof that benefits aren’t just offered—they’re understood and used.
That’s the difference between enrollment support and true year-round benefits support.
ALEX Home: One place to send people (and mean it)
ALEX Home gives brokers something refreshingly simple to offer clients: one destination for benefits, all year long.
It brings medical, dental, vision, voluntary benefits, eligibility rules, and benefits administration together under one roof—so employees aren’t bouncing between tools or digging through PDFs to find answers.
Instead of static portals, ALEX Home provides conversational, personalized guidance via an AI-powered chat that helps employees understand what applies to them, in plain language, with guardrails that ensure accuracy.
And because ALEX Home shows what employees are actually asking—and where they’re getting stuck—brokers and HR teams finally have insight they can use in real conversations, not just renewal slides.
Built for brokers who don’t want another implementation project
One of the biggest reasons brokers hesitate to introduce “one more platform” is implementation fatigue. Fair.
ALEX Home is designed to layer onto existing ecosystems, not replace them. It works with current HRIS and plan data, without requiring clients to rip and replace systems they’ve already invested in.
Setup is intuitive. Configuration is straightforward. And brokers don’t have to relearn how to explain benefits every time a new tool enters the mix.
That ease matters—especially when you’re supporting multiple clients, each with their own tech stack.
Why brokers lead with ALEX Home
Brokers who bring ALEX Home into their book of business consistently point to the same advantages:
- Everything finally lives in one place
- Personalization that’s actually personal—not just branded as such
- Fewer questions routed to HR (and back to you)
- Clear signals of benefits engagement and utilization
Most importantly, it helps brokers tell a stronger, more coherent story about their services—one that goes beyond “we offer great plans” to “we help employees actually use them.”
Not (another) shiny new solution, an expansion of the one you already trust
For more than 15 years, ALEX has helped millions of employees make confident benefits decisions during open enrollment. ALEX Home simply extends that trusted guidance across the rest of the year—connecting decision support, personalized answers, HR resources, and engagement insights into one cohesive experience.
No hype. No buzzwords. Just a clearer way to support employees and prove value long after enrollment ends.
