Human Resource Executive

Why it’s time to rebrand open enrollment

Lauren Bell News & Press

Many employees still think of open enrollment as an annoying multi-choice chore—a required task they put off for as long as they can, then complete as quickly as possible. This is unfortunate because, in truth, open enrollment is something far more positive and helpful—the perfect opportunity for your employees to save themselves money with smarter benefits decisions. Or put another way: a built-in annual financial check-up.

Jellyvision’s CMO, Bob Armour, explains how to help employees think about open enrollment differently with just 3 steps.

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