NCH Corporation had some essential information to communicate with their employees, but they faced two big challenges. The first: 50% of their employees were outside sales associates who were notoriously hard to reach. The second: at-home spouses and partners were making the major benefits decisions for a huge portion of their employees. On-site sessions couldn’t reach those spouses and partners, and the old print and email communication channels weren’t up to the task.
NCH Corporation brought in ALEX—and the ALEX Benefits Sneak Peek video—to engage those hard-to-reach employees, spouses, and partners. The Benefits Sneak Peek video could deliver key benefits announcements in a bite-sized serving, while promoting ALEX as the go-to benefits resource for employees—and their significant others.
The Benefits Sneak Peek video received a ton of attention and drove a huge surge in ALEX usage: 2,853 visits across 2,650 employees. Because both the Sneak Peek video and ALEX were available 24/7 online, ALEX eliminated the barriers that had kept some employees (and their spouses and partners) from learning about their benefits. As a result, the benefits team saw 200 fewer phone calls during open enrollment, and 86% of those surveyed said they understood their benefits better after using ALEX.
“ALEX uses clear language, and it’s easy to access. Our employees’ spouses could just click the link and log on without having to worry about user names and passwords.”Heather Stewart Director of Benefits and Compensation; NCH Corporation
“Absolutely fantastic! So helpful—thank you so much for providing ALEX!”Employee, NCH Corporation