The Ferguson benefits team was replacing a popular PPO plan with a consumer-driven health plan (with an HSA), but didn’t have an effective system in place to provide a consistent explanation of the change to their 23,000 associates spread across 1,400 locations.
To hit their migration goals, Ferguson needed a clear, consistent message that could reach every employee. Ferguson got ALEX to explain the new CDHP plan, and to demonstrate the plan’s value with cost comparisons based on each employee’s medical needs. Then Ferguson worked with Jellyvision to craft a promotion campaign involving email, postcards, live demos, and a video featuring the Ferguson CEO.
After reaching out to 23,000 employees, ALEX received 17,644 total visits—and during those visits the CDHP plan was recommended as the lowest cost option 77% of the time. The Ferguson benefits team was able to more than double their initial migration goal.
“I honestly don’t believe we would have had the migration that we had into our CDHP without ALEX. There just would not have been a way to effectively communicate the numbers behind why this plan might be beneficial for you without ALEX’s help.”Beth Tellier Benefits Analyst; Ferguson