The Problem

As one of the largest storage unit companies in the country, Extra Space Storage has locations and employees everywhere. That makes it hard to keep everyone engaged and informed about their benefits options at enrollment and beyond.

To lower costs, the benefits team wanted to convince its very hard-to-reach workforce to take up one of its HDHP options. They couldn’t just get everybody in a room for a meeting. They needed a way to let their far-flung employees become better acquainted with their options on their own time while making them aware of how the HDHP plan could save them money.

The Plan

Extra Space Storage tagged in ALEX to engage its workforce with tailored benefits messaging to every person in the company.

The benefits team would use every communication tool available—from emails and newsletters to webinars and in-person discussions with regional managers—to make sure every employee knew about the tool. Doing so would help ensure their employees used ALEX to guide their workforce toward their best-fit options, including the new HDHP offering.

About Extra Space Storage
Extra Space Storage is one of the largest self-storage operator in the U.S., with more than 1,850 properties across the country. ‌
3,100 Benefits-eligible Employees
Plan types:
PPO (2) and HDHP with HSA (2)

Before ALEX, our employees approached open enrollment passively. They weren’t taking the time to really educate themselves on the plan design. They just said, ‘Well, this is what I’ve always done, so I’ll just keep doing this.

Without ALEX, we never would have been able to double our HDHP enrollment. ALEX was the voice of our open enrollment and opened everybody’s eyes to what open enrollment is.’”

Debra Gomez Total Rewards Benefits Senior Manager

The Outcome

With help from ALEX, the Extra Space Storage team managed to double the percent of employees who enrolled in the HDHP option—enrollment in the plan jumped from 30% to 65%.

It’s also apparent that employees preferred talking to ALEX to reading an email or a pamphlet. Employees felt engaged using ALEX and kept coming back, as Extra Space Storage saw 8,197 visits for its 3,100 benefits-eligible employees.

With enrollment in its HDHP plan significantly increased, the benefits team got employees on a more cost-efficient plan while helping them find the right coverage, rather than just doing what they’ve done in previous years. It was a win-win for the benefits team and employees alike, and who doesn’t like a win?

ALEX makes what could be a difficult time in selecting insurance so much easier. Thank you, ALEX.”

Employee, Extra Space Storage