The Problem

Many Adobe employees were overpaying for insurance, and reluctant to consider other, more affordable options. Adobe knew it needed a way to guide their employees toward choosing more economical health plans.

The Plan

Adobe knew they couldn’t rely on plan design changes alone to move their employees to the HDHP. Instead, they turned to ALEX to provide employees with the kind of guidance and decision support that would let them see the value of enrolling in the HSA plan for themselves.

About Adobe
Adobe is an American multinational computer software company headquartered that has historically focused upon the creation of multimedia and creativity software products, with a more recent foray towards digital marketing software.
7,000 US-based employees
Plan types:

For years, we’ve been trying to get employees out of the PPO with cost increases, to no avail. Because of ALEX, so many employees left our PPO plans and migrated over to the HSA. It’s amazing.”

Rosemary Ariada-Keiper Senior Director of Rewards, Adobe Systems

The Outcome

A whopping 62% of the workforce took up the new HDHP/HSA plan, far exceeding Adobe's migration goals.

Please keep this service! This was extremely helpful, and made me comfortable with the changes. I’m on the PPO and decided to switch to the HDHP after seeing the information presented here. Very easy to understand. Nice job!"

Employee, Adobe Systems