How to Address Generational Differences in the Workplace

As we look at different employee profiles in the modern workforce, there’s lots to celebrate. Our companies look a lot less homogenous than they used to, and we’re benefiting from a broad range of perspectives. 

But we’re also faced with a new challenge: how do we connect with each and every generation in the workforce, and keep them engaged, happy, and healthy? 

It starts with getting to know our current employees. What are their needs? What’s most important to them? And how can we meet them with the right message, at the right time, on the platform where they’re most likely to see it? 

Here’s a quick look at today’s generational differences in the workplace.

At a glance, it’s clear that no two employees are the same—and they shouldn’t be treated as such. While Baby Boomers are maintaining their health and working longer to compensate for low retirement savings, Gen Z is entering the workforce with record-setting student loans and a whole new set of communication preferences.

That means it’s time to find a way to personalize the employee benefits experience to each and every employee, with individual guidance that helps everyone in your workforce make smarter choices for themselves and their families. But you can’t be everywhere at once, and a one-on-one conversation with every employee isn’t scalable. So if you’re looking for ways to drive higher engagement with highly personalized benefits messages, ALEX is always here to help.