Exceptional benefits communication when it matters most.
Benefits communication doesn't stop with open enrollment. ALEX delivers timely messaging, helping employees choose the right care, coverage, or support whenever life throws something their way.


ALEX makes your benefits messages stick.
Roughly 1 in 3 employees ignore benefits communications. ALEX helps you break through by using behavioral science, thoughtful timing, and a tone that actually resonates.
Personalized benefits communication at scale
ALEX learns about each employee over time—like their health goals, financial preferences, and family situation—sending messages that make sense for their unique needs.
Timely reminders that drive informed decisions
With email and text nudges sent throughout the year, ALEX keeps benefits top of mind, helping employees take full advantage of everything you offer when they need it most.
Trusted guidance for sensitive decisions
Some questions are hard to ask. ALEX offers a private, judgment-free space for employees to explore their benefits options, without having to disclose personal information to HR or a broker.
Proven communication strategies, built in
ALEX uses more than a decade of behavioral science and communication research to fine-tune messaging for every audience, always ensuring the right tone, volume, and timing.
Benefits communication that works on employees’ terms.

Personalized support, year-round with ALEX ID communications.
Benefits questions aren’t bound by a calendar, and support shouldn’t be either. ALEX ID uses census data and real plan enrollments to deliver year-round, relevant guidance. From HSA reminders to chronic condition support through Teladoc and mental health care via Talkspace, ALEX connects people to what they need.
A better first impression for every employee.
First impressions shape how employees engage with their benefits. ALEX Sneak Peek videos introduce them in a modern, engaging format—making benefits approachable and relevant from the start. Whether it’s a new hire’s first week or the lead-up to open enrollment, these videos help employees feel informed and confident before they ever log on.

Instant answers with Chat.
Your employees’ new go-to for benefits questions. This AI-powered chat tool delivers clear, accurate answers 24/7, whether someone’s wondering how to use their HSA, looking for a provider, or trying to understand what a plan covers. With ALEX’s chatbot handling the everyday questions, HR teams and brokers can stay focused on higher-value work.
Take Your Benefits Communication Plans from Blah to Bold
Connecting the right people with the right benefits has never been more difficult. This interactive, self-paced course is designed to help you craft smarter benefits messages that resonate with employees and connect with your diverse employee population through more inclusive benefits communications
Let’s make benefits communication more effective.
From open enrollment to everyday questions, ALEX helps you deliver the right message at the right time so employees understand, engage, and take action.