The Problem
After a period of rapid acquisition, a regional auto services company faced a new challenge: delivering consistent, scalable benefits support to a growing number of employees across more than 50 locations. Their existing one-on-one enrollment model—powered by a small HR team and an enrollment firm—was no longer sustainable.
Scheduling bottlenecks and overwhelmed resources became the norm, forcing the company’s benefits consultant to jump in and answer employee questions directly. This reactive model pulled attention away from long-term strategy and left employees without timely guidance.
The Plan
To better serve their growing workforce, the company adopted ALEX as a smarter, more scalable alternative to traditional enrollment meetings. ALEX gave employees on-demand, personalized support—helping them understand their benefits and make confident decisions, without waiting for a meeting.
With plain-language explanations and accessible tools across devices, employees could explore their options wherever and whenever it worked for them.
Most importantly, ALEX didn’t just show up during open enrollment. It supported employees at every point in their journey—whether onboarding, managing a qualifying life event, or planning for offboarding.
The Outcome
By switching to ALEX, the company transformed their entire benefits experience, modernizing how employees engaged with their options while freeing up time and energy for HR and their consultant.
Employees reported feeling more confident in their decisions and showed increased interest in optional benefits. That boost in engagement led to a 15% increase in total premiums—an indicator that employees were enrolling in plans that made sense for their lives.
Meanwhile, the consultant was able to step back from reactive support and focus on strategic advising. And the HR team finally had a benefits experience that scaled with their business.
