The One Thing That Matters More In Sales Than Finding The “Right” Customer

Isn’t it exciting when you’ve got a ton of leads at the top of your funnel? They make their way through the different steps you’ve set up and you eagerly watch as they inch closer to the bottom. But just as you’re getting ready to bring out the demo or agreement, they shut the door.

What went wrong? They seemed like the perfect customer based on your qualifications and yet they didn’t bite…

Listen to the full podcast episode here.

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