Nearly every company faces a critical moment early on where they realize what they originally came up with isn’t exactly what’s best for the market or for their own growth, and as a result, they pivot.
Usually, this is a slight product change. In Jellyvision’s case, it was an entire overhaul of an already-successful business model.
After years of doing well as an agency, we realized if we really wanted to fulfill our mission, we had to pivot from agency to a SaaS company.
Our CEO Amanda Lannert steps to the mic on the Startup Hypeman podcast to share what kind of conversations we had, and what we did to successfully pivot to an award-winning SaaS company with hundreds of employees.