PLANSPONSOR spoke with Jellyvision’s Chief Marketing Office, Bob Armour, to discuss why employers need to focus on getting employees into the right plans for them, and how to maximize the use of their benefits.

“At Jellyvision, we have a statement that plan sponsors need to approach open enrollment like a marketing event, and use the basic tenets of that to get people to turn out—and excited about turning out,” Armour says.

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