Building Pipeline Without Marketing – 7 Tips For Smart Prospecting

Building high quality pipeline is a major challenge for sales leaders in all industries. According to a recent poll of 564 sales executives, over half of sales leaders (63%) believe that building high quality sales pipeline is much more of a challenge than closing pipeline. Typically, building pipeline and lead generation are an attribute of the marketing department. This is why sales leaders are concerned about this indicator — they rarely have full control over it.

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