Explaining Particle Physics with Clicks

August 26, 2014 | Melanie Davis | Damn Good Communication | No Comments

Particle Clicker game

At Jellyvision, we’ve tackled some pretty complicated topics, like taxes, college savings plans, and your health insurance. But even we haven’t taken on particle physics. Which means we’ve totally been shown up by the creators of Particle Clicker, a game where you run a physics lab by clicking your mouse—and learn a little bit about particle… Keep reading

Squeaky Clean Signage

August 18, 2014 | Luke Crawford | Damn Good Communication | No Comments

damn good wash your hands sign

Here’s an important sign. Yes, that’s just an ordinary “wash your hands” sign. But that’s the point. You may not even notice these signs in bathrooms anymore…they all look the same (and that look is boring). These signs have a very important message to share, but it’s getting lost. Wouldn’t it be great if there was… Keep reading

A Label You’d Want to Read

August 5, 2014 | Melanie Davis | Damn Good Communication | No Comments

Example of great packaging communication

A communication tipster spotted this rare and exotic creature: a packaging label that you’d want to read all the way through. Kurt’s mom may not be too impressed, but I think he’s a pretty genius communicator. He manages to share the benefits of RealBeanz in an entertaining way…which means you’ll actually pay attention. Kurt, you’re… Keep reading

Masters of Communication: Lee LeFever

July 24, 2014 | Melanie Davis | Damn Good Communication | No Comments

Masters of Communication: Lee LeFever

Welcome to Masters of Communication: our series of interviews with communication experts. In this episode, I got to chat with Lee LeFever, the founder of Common Craft, author of the book The Art of Explanation, and all-around expert explainer. Lee can explain anything, from copyright to zombies, and even more exciting: he can teach the rest of… Keep reading

Jargon Decoders

July 17, 2014 | Melanie Davis | Damn Good Communication | No Comments

Marketing Contradictionary browser extension

Team Down with Jargon is growing. And as people recognize the evils of jargon, we get more tools in the fight against blah blah blah. First, we have the Marketing Contradictionary: a browser extension that highlights and defines the marketing jargon that pops up on web pages. Here it is, going nuts on a Wikipedia… Keep reading

Veggies Have Inner Beauty, Too

July 9, 2014 | Melanie Davis | Damn Good Communication | No Comments

inglorious fruit youtube video

A classic communication challenge: marketing something that’s uncool, boring—or just plain ugly. We all remember the classic case study about Gargoyle Automotive* and its rapid, very predictable path to failure. This creative campaign from the French supermarket Intermarché manages to overcome the ugly and boring hurdles with some serious grace. In order to reduce food waste, Intermarché… Keep reading

The New Monkey in the Office

June 26, 2014 | Luke Crawford | Behind the Scenes | 2 Comments

a gorilla in a suit

We’ve all been the “noob” at one point in our lives. Being a new face in an office can be awfully stressful or extremely exciting, and usually both. But while we’re wandering around trying to figure out where the bathroom is, we don’t usually think about the responsibility that comes with being the new guy…. Keep reading