Leading Clients Through AI in Benefits: Practical Guidance Without the Hype

Your clients are hearing about AI everywhere: headlines, boardroom conversations, IT trainings, and vendor pitch decks promising sweeping “AI transformations.” But AI that shows up everywhere isn’t the same as AI that works—especially when benefits are involved. What’s often missing is clear, practical guidance on how AI fits into a benefits strategy without creating unnecessary […]
AI in HR Without the Guesswork: What to Automate, What to Avoid

AI is already part of everyday work. But when it comes to healthcare, finances, fertility, mental health, or leave—this isn’t just workflow efficiency. These are deeply personal decisions with real consequences. And employees are increasingly turning to general-purpose AI tools for answers, often because they’re fast, familiar, and always available. And updates like ChatGPT Health […]
Brokers don’t need another point solution. They need something that actually holds everything together
If you’re a broker today, you’re not short on solutions. You’re surrounded by platforms that promise engagement, communication, utilization, personalization, year-round benefits support—often all at once. And to be fair, many of them do something useful. The problem isn’t quality. It’s sprawl. Plans live here. Voluntary benefits live there. Tools, portals, PDFs, policies, microsites, vendors—all […]
From firefighting to strategic: what HR leaders are prioritizing in 2026

“I’m hopeful, but I’m exhausted.” It’s one of the most common sentiments we’ve heard from HR leaders as we head into 2026. Another top issue? How HR is constantly asked to ‘elevate the employee experience’ in the same breath as eliminating headcount and cutting budget. And after a chaotic year of rising healthcare costs, nonstop […]
Why we’re building ALEX Home: where benefits finally live together

ON-DEMAND WEBINAR https://vimeo.com/1168622875/a640bea8d9?share=copy&fl=sv&fe=ci AI is everywhere right now. Very little of it is actually helpful. In HR and benefits, where people’s health, finances, and wellbeing are on the line, “AI everywhere” isn’t the same as “AI that works.” And piling more technology onto already-fragmented benefits stacks hasn’t made things any easier for employees, HR teams, […]
Benefits tech won’t survive an AI world–ALEX Home will
Meet the new ALEX Home. ALEX has evolved into a connected, AI-powered benefits platform that brings every plan, program, and resource together into a single, intuitive experience. It’s everything employees already trust about ALEX—now expanded to guide them year-round, across every corner of their benefits. What’s new (and built on what already works): Smarter […]
HR Trends and Challenges: How to Recenter in a Shifting Landscape
Here we are, deep into Q4. And if you’re an HR pro, it might feel like the ground is moving right beneath your feet. From an unpredictable recruitment market to tight budgets, ever-climbing healthcare costs to increasingly ambiguous government regulations, this year has felt like one big tectonic shift. And despite all of the HR […]
Get a full work week back: How HR can stop answering the same questions on repeat
It’s 9:07 a.m. You’re still catching up on yesterday’s Slack threads when another ping arrives: “Quick one—does our dental plan cover my kid’s braces?” Ten minutes later: “What’s the difference between an HSA and an FSA again?” By lunch, you’ve answered the same three questions six different ways. And while benefits questions may be small, […]
How Character.AI Cut Leave Admin Time by 90%
The Problem Character.AI was scaling fast—130 employees across five states, each with its own complex paid family leave laws. Their People team was lean, and leave expertise was limited. When a newly transitioned People Ops team member suddenly inherited leave management, the cracks showed quickly. Without the right tools, every case meant juggling spreadsheets, guesswork, […]
How Barkbus Cut Leave Management Time by 50%
The Problem Barkbus had just rolled off a PEO. Suddenly, all that leave compliance and documentation? On them. With fewer than 100 employees in three states—and plans to double headcount within a year—the team knew spreadsheets and patched together processes wouldn’t cut it. Their People Ops Manager, Courtney, tried to stretch the PEO’s old workflows, […]
More Than Plan Design: Providing Clarity, Stability, and Confidence This Open Enrollment
On-Demand Webinar Today’s employees aren’t lacking options; they’re overwhelmed by noise. And they want to understand what their benefits mean, how much they’ll cost, and why they matter. For benefits advisors, that means your employer clients are looking to you for more than quotes—they’re seeking guidance, education, and a partner who can help them meet […]
ALEX for HR Teams: Fewer questions, more confidence, real clarity
Discover how ALEX helps HR teams simplify benefits communication, reduce questions, and boost employee confidence. By guiding employees through their benefits choices using real data and personalized insights, ALEX supports better decisions year-round, from open enrollment to in-the-moment life events.