In this on-demand webinar, Jellyvision’s Lacy Campbell shares a dozen simple, battle-tested tips you can put into effect right away to make your benefits guides, presentations, emails and other content more engaging, helpful, and easy for your employees to digest. In addition, she explains how thinking of your communications approach as a mini-advertising campaign can help get your employees to care more about what you’re sharing with them – and, most importantly, get them to act.