Welcome back to The Communications Breakdown! This week I’m going to continue the discussion on sending strong benefits communication via postcards by talking about the three most important elements of your postcard’s back side.

If you’re just joining us, be sure to check out the first post on this topic, which you can find right here: What Makes a Great Postcard: Part 1.

Because postcards are great for getting benefits messages to employees and their families, I want to make sure you’re getting the most out the medium.

Since you can’t count on the person at the mailbox flipping your card over to see the front, you want to do everything you can to make the back side as useful as possible.

Like last week, I’m also going to share one of our ALEX Central postcard templates. It’s in PowerPoint, so you don’t need any fancy designer tools to get it open.

Download your PPT postcard template right here.

Of course, if you do make something cool, I sure hope you’ll share it with me on Twitter (@jellyvision), even if it’s just something silly you made for fun.

Oh, and if you want more of our helpful and entertaining video content, make sure to check out:

What Makes a Great Postcard: Part 1

3 Tips for More Engaging PowerPoint Presentations

Why Headlines Beat Bullet Points in Newsletter Writing