The Most Creative Ways to Communicate Your Benefits

For the average company, 53 cents of every $1 spent on healthcare benefits goes to waste. One of the biggest reasons for this? Employee confusion about how to choose, use and interact with their benefits.

Roughly 3 in 5 employees don’t fully take advantage of the benefits you offer. That convenient telehealth app? That mental health resource? That urgent care with no copay? Most employees don’t even know it’s there.

It’s no surprise that HR leaders are feeling weighed down by the cost of healthcare and other benefits. It’s not hard to predict what will happen next: benefits will get cut, employee satisfaction will drop, attrition will rise, and candidates for open positions will accept offers at companies with better benefits.

Don’t let this happen to you. Make sure your employees know about all the services that you lovingly spent hours researching and adding to your benefits package. It will boost enrollment, contribute to cost savings (for you and your employees), and even give you the opportunity to reinvest in new benefits that will help you stand out in today’s competitive job market.

In this resource, we present 34 tips for HR professionals to improve communication about benefits. (Is this a nod to new baseball Hall of Famer David Ortiz? No comment.) First, we’ll give you some tips for improving the great work you’re already doing. Next, we’ll help you take your communication strategy to the next level – no small task with so many employees working remotely. Finally, we’ll introduce you to some software tools that can lend you a hand.