Emotion is one of the most powerful communication tools. Get someone to feel something, and you’ll get them to listen.

Jellyvision’s big on using humor to communicate (insert fart sound here). But emotions beyond amusement are just as effective for making a connection with your audience. Fear. Pride. Anticipation. Empathy. And in this example of Damn Good Communication, some good old fashioned tugging on the heartstrings.

By the end of this commercial, you’ll be circulating a petition to declare Worldwide Nice Unsung Hero Guy Day. Man, he’s the best.

By using emotions to communicate, Thai Life Insurance is able to show its human side and connect with potential customers on a deeper level. This commercial makes you feel, and that makes it hard to forget.