We’re a sucker for a good Harry Potter pun. And lucky for us, Forbes is, too.

In its recent article “7 lessons from a company that rose from ashes of failure to be a success,” Forbes talked to our CEO Amanda Lannert about Jellyvision’s long and curvy path to its current self.

The 7 tips for success are:

  1. Good communication is key
  2. Use humor
  3. Be open to a massive pivot
  4. Venture capitalists matter
  5. Put Your “Why?” in job descriptions
  6. Fire quickly and fairly
  7. Change your hiring strategy as you grow

Get the full scoop at the Forbes piece.