Breaking the Curse of Knowledge, or: How I Learned to Stop Worrying and Love the Comms

Have you ever read through healthcare plans in an effort to sign-up? They’re generally pretty important, but given how jargonistic and dense they are, they can be a real snooze-fest. That’s where Jellyvision comes in. This week’s guest, Bob Armour, is CMO of a company that creates a software named Alex that helps people make sense of their healthcare benefits and select the best plan by communicating with them in plain english.

Listen here….