Open enrollment has a bad reputation. For many employees, it’s that special time each year when they have just a few short weeks to make crucial choices about subjects that confuse and overwhelm them. It’s a magical dance of stress, procrastination, and last-minute scrambling, and when it’s all over, they take a collective sigh of relief and stop thinking about their benefits for another year.

Read more to see what Jellyvision’s CMO, Bob Armour, thinks about how open enrollment is the perfect time for your employees to assess their needs, and then choose a medical plan that fits them best—both in care and cost.

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