Communication Makeover: My Letter from State Farm

May 9, 2014 | Melanie Chapman | Communication Makeover | 1 Comment

I recently received a letter from State Farm that left me pretty confused.

I’m always thinking about what makes communication good or effective or memorable, so I was inspired to make a video imagining how I would make over that confusing letter into something that’s not just more clear, but also useful and personal.

I think every kind of communication can be delightful—even simple things like this letter. So if you see a piece of communication that’s not connecting, let me know. I’ll perform a communication makeover for you. (Though warning—there will be stick figures.)

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