Thales’ most expensive medical plan—the PPO—wasn’t giving their employees much bang for their buck. After searching for a higher-value plan, Thales chose to offer a Consumer Driven Health Plan (CDHP) with an HSA for their 2017 Open Enrollment. But despite interest in the new plan, Thales worried that employees wouldn’t understand how the CDHP or HSA worked and would stick with the PPO.
Rather than relying on an avalanche of emails and pamphlets, Thales brought in ALEX to explain how their new plan worked. ALEX showed the employees how the CDHP and HSA could benefit their health and their finances, and asked each employee personalized questions to determine if the new plan was right for them.
6% of Thales’ employees enrolled in the CDHP plan—10% more than expected. And those employees contributed an average of $1,920 to their shiny new Health Savings Accounts—over $100 more than the national average.
“[Because of ALEX], there was an uptick in informed questions from employees this OE. And that saved time for me since I didn’t have to keep explaining what they should be thinking about when making their decisions.”Jacob Mangin Country Benefits Manager, Digital Transformation at Thales
“ALEX was received well, and I really appreciated how user-friendly it was. It helped employees make an informed decision and figure out which new plan offerings were best for their needs.”Jacob Mangin Country Benefits Manager, Digital Transformation at Thales