It’s the most wonderful time of the year…and also the most marketing’d time of the year. Which makes it extra-refreshing when a straightforward message rises above the chorus of “must-have!” “perfect gift!” and “hurry, this deal won’t last!”
Arby’s has an agreement with Pepsi to feature them in two commercials a year. Arby’s forgot about one commercial. So they made this one:
http://youtu.be/Jv5StAv77Dg
“We have Pepsi.” Marketing messages don’t get much more honest than that.