That, my friend, is the sound of awareness. At least it is now, thanks to the clever folks at Beat Bowel Cancer Aotearoa. They came up with a fun campaign that uses everyone’s favorite inappropriate noise-the fart-to spread the word about bowel cancer.

Using their Fartbomb Generator, you can add fart noises to any YouTube video. Then, you can share your video, and help spread the message that “bums are full of surprises,” including ones that might need to get checked out by your doctor.

What a clever way to start a conversation about a disease that most of us don’t like thinking about, and phhhhhhrt frr frr frrrrrr pppppppptttttttttttttttttttttttt.

Join 22,000+ HR pros who receive monthly employee benefits insights, straight to their inbox.