In 2017, we gave ALEX a makeover.

We combed through user compliments and criticism, put on our stylish behavioral science hats, and rebuilt ALEX from the ground up. This time, we set our sights on HSAs and 401(k) savings: giving personalized advice on how much to save, details on why pre-tax benefits are the bee’s knees, and backing it all up with real-world dollar amounts.

We…also gave ALEX frosted tips, which we now recognize was a mistake.

Funky fresh hair choices aside, now that our 2017 user data is in, it’s clear that our efforts paid off: employees who use ALEX are making smarter financial decisions than ever.


  1. In 2017, ALEX users said they would contribute $1,153 more to their HSAs than the national average, totaling more than $438 million in potential contributions.*
  2. Those users could save nearly $86 million in personal taxes**, and their employers could save $33 million in payroll taxes.***
  3. ALEX users said they would contribute an average of 10.8% of their pay to their 401(k), compared to a national average of 6.2%.****

To sum up: after talking to ALEX last year, hundreds of thousands of employees are now better prepared for both retirement and medical expenses–and both they and their employers will see significant tax savings.

But we’re not stopping here…we’ve got lots of ideas to make ALEX even better in 2018.*****

See how we did it – sign up for an ALEX demo now!

* We compared the average stated contributions of ALEX users to the 2016 national average from the Devenir Research 2016 Year-End HSA Market Statistics & Trends report.

** Based on a 19.65% average employee tax rate (12% national average federal tax savings, plus payroll tax savings of 6.2% for Social Security and 1.45% for Medicare).

***Employers don’t pay payroll taxes (6.2% for Social Security and 1.45% for Medicare) on any money employees put in their HSAs.

**** The 6.2% contribution rate is based on Vanguard’s 2016 national average.
*****We’re thinking something geometric. Crimped bangs? Maybe lavender highlights.

Can’t wait to dig into more ALEX stuff until then? Check out:

Blog Post: My Top Three HR Tech Recommendations for 2018
eBook: The ALEX Guide to Epic HDHP & HSA Communications
Blog Post: The Secret Ingredients That Make ALEX So Engaging to Employees