Jellyvision, a Chicago-based maker of an employee communications platform called ALEX, today announced that it has raised $20 million in growth equity funding from Updata Partners. Existing shareholders include Jackson Square Ventures.

PR pros, take notice: Not only did the related press release try to be funny, it succeeded. Highlights:

  • Jellyvision is a 100-year-old tech company, give or take 85 years.
  • Following the tragic death of the CD-ROM software market, the company pivoted.

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