How to Have Fun with a Boring Part of Your Product

Even the most exciting, innovative products have boring tagalongs. Shipping boxes, bubble wrap, packing paper.

(“Hey, the box is the best part!” –kids and dogs everywhere)

But even these tagalongs can have personality and make a connection with the customer. Timbuk2, show them how it’s done:

That’s the foam that comes with a Timbuk2 laptop case. It’s completely silly-and a fun, memorable moment provided by an object that’s otherwise just landfill food.

H/t nanananana-batman via reddit.