Even the most exciting, innovative products have boring tagalongs. Shipping boxes, bubble wrap, packing paper.

(“Hey, the box is the best part!” –kids and dogs everywhere)

But even these tagalongs can have personality and make a connection with the customer. Timbuk2, show them how it’s done:

timbuk2 foam

That’s the foam that comes with a Timbuk2 laptop case. It’s completely silly-and a fun, memorable moment provided by an object that’s otherwise just landfill food.

H/t nanananana-batman via reddit.

Join 22,000+ HR pros who receive monthly employee benefits insights, straight to their inbox.