I recently received a letter from State Farm that left me pretty confused.
I’m always thinking about what makes communication good or effective or memorable, so I was inspired to make a video imagining how I would make over that confusing letter into something that’s not just more clear, but also useful and personal.
I think every kind of communication can be delightful-even simple things like this letter. So if you see a piece of communication that’s not connecting, let me know. I’ll perform a communication makeover for you. (Though warning-there will be stick figures.)