Auto reply texts are boring.

Auto reply texts are cold and impersonal.

Auto reply texts say things like, “For help txt HELP to stop receiving txts txt STOP if you can’t remember why you’re getting these annoying messages txt WHYNOWHY”

So this message I got when I signed up for an Aziz Ansari ticket lottery isn’t an auto reply text. It’s a delight generating, connection forming, stroke of communication genius:

Aziz Ansari awesome auto reply text

Join 8,000+ HR pros who receive monthly employee benefits insights, straight to their inbox.