Benefits Communication
2018 Open Enrollment: Targeted Communications Address Differing Needs
Jellyvision
September 13, 2017
In drafting open enrollment communications, HR benefit managers should consider whether they are “reaching people with information that’s relevant to them, taking into consideration where they are in their lives and what their particular needs are,” said Meredith Ryan-Reid, senior vice president at insurance provider MetLife’s group benefits division in New York City.