This week, I’m going to break down a busy postcard and rebuild it in the image of a lean, fit, and efficient specimen of benefits communication.
Even when you’ve got a lot of space to work with, as the original writers of this postcard did, you still have to remember that you’re working with a postcard. That means the communication is going to come with all the expectations of any other postcard.
Postcards are supposed to be shorty and easy. This wordy postcard isn’t.
Fortunately, I love fixing this kind of stuff, so be sure to set aside a few minutes to watch the video below.
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