One of my favorite quotes about writing is attributed to the French philosopher, Blaise Pascal, who said:
“If I had more time, I would have written a shorter letter.”
Brother, ain’t that the truth.
Although keeping your communications (email especially) on the shorter side takes lots of hard work, there are some tricks you can use to painlessly reduce your word count and get your emails down to size.
Today on The Communications Breakdown, I walk through my top three “cheater” tips for making your benefits communication emails shorter. I’ll show you how the 3 P’s–Postscripting, Punting, and Promising–can transform your longer emails in no time.