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Step 1
Client Discovery
We learn everything there is to know about you, your visitors and your marketing and conversion goals.
We analyze why your visitors convert (and why they don't).
Together, we develop a comprehensive plan to create the most effective Interactive Conversation for your needs.
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Step 2
Interactive Conversation Development
Our crack creative team scripts your conversation, using the fundamentals of the Jack Principles of Interactivity.
Our world-class media team records all the audio and creates the art and media assets.
It's off to the programmers and quality assurance for the production and testing or your shiny new Interactive Conversation.
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Step 3
Launch, Learn, Optimize
We release an initial "Soft Launch" of your conversation with a sample of traffic.
It's back to quality assurance for A/B testing, so that you have a solid understanding of performance metrics before and after Interactive Conversation.
We tweak and refine your conversation, based on testing results.
"Full Launch!" as we continue to monitor your conversation, optimizing accordingly.
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