Jellyvision: The Jack Principles

Maintain Pacing

Pacing is achieved by paying attention to the timing of events. An Interactive Conversation uses most of the techniques that television and film use to achieve pacing, but must also employ some techniques that are conversation-specific.

Television uses music, sound effects, movement of characters and objects on the screen, camera movement and all manner of editing techniques to give a program pacing. The way characters exchange dialogue and the unfolding of the plot also create a feeling of movement that draws the audience into the program.

With Interactive Conversation, the added challenge is the requirement that the visitor interact with the program. An interactive conversation does not have complete control of its pacing. It has to share that control with the visitor. Therefore, the visitor must be drawn into the overall pacing of the program.

This can be accomplished by using any or all of the following principles:

1. Give the visitor only one task to accomplish at a time.
2. Limit the number of choices the visitor has at any given moment.
3. Give the visitor only meaningful choices.
4. Make sure the visitor knows what to do at every moment.
5. Focus the visitor's attention on the task at hand.
6. Use the most efficient manner of visitor input.
7. Make sure the visitor is aware that the program is waiting for a response.
8. Pause, quit or move on if input doesn't come soon enough.

Learn more about how Jellyvision creates the voodoo they do by downloading
The Jack Principles of the Interactive Conversation Interface ».

The Principles

Maintain Pacing
Create Illusion of Awareness »
Maintain Illusion of Awareness »



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