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The Jack Principles

The Jack Principles of the Interactive Conversation Interface

The Jack Principles are the result of 15 years of continuous research and development on Interactive Conversation at Jellyvision. A well-executed interactive conversation encourages you to suspend your disbelief and allow yourself to "feel" that a prerecorded host is talking, listening and intelligently responding to you. This illusion of awareness is the key to the success of Interactive Conversation.

The Jack Principles is the first set of comprehensive guidelines for designing, writing and performing for an interactive conversation.


The Jack Principles are divided into three sections:



Maintain Pacing

Draw your visitor into the flow of conversation with the right choices.
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Create the Illusion of Awareness

Respond with human intelligence and emotion to all of your visitor's actions.
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Maintain the Illusion of Awareness

Avoid mistakes that remind your visitors that they are interacting with a machine.
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