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Autodesk Case Study
Autodesk solutions range from the most advanced technology to the most widely adopted design and documentation solutions. Autodesk asked Jellyvision to create an Interactive Conversation that would increase conversion rates and help potential customers find the right solutions for their specific needs.
Jellyvision created a product recommender for Autodesk, called 'Ask Diana,' that guide each user through all of the software options available, in an enjoyable, yet informative, manner.
Most effective online lead conversion program
in Autodesk history
Massive Capture of Qualified Leads
- 11% of users become active leads (name, contact info, request for contact)
- 90% of the active leads opt-in for email marketing
- Most Pre-qualified, Pre-sold Leads
- 4x improvement in tele-qualification (26% vs 7%)
Unexpected benefits: a sophisticated analytics tool
- CPC dropped more than 50%
- The entire company reworked it's media buying plan around the market intelligence derived from Jellyvision's conversation
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